LET´S SEVILLA is firmly committed to protecting the privacy of internet users and building the trust of internet users, promoting online advertising and direct marketing. We continually assess innovative ways to protect the privacy of internet users, while seeking to offer relevant advertising and tailor-made online experiences on behalf of our customers. LET´S SEVILLA offers Services for its customers, such as tourist experiences.
The following sections describe how we collect user information related to the operation of our Services for our customers; for example, through advertisements that could appear on various websites on the internet. Therefore, a certain amount of information could be collected by LET’S SEVILLA on numerous websites, through the cookies used in the Services, such as that described below.
To obtain information about how we collect and use the information collected directly on this website (unlike that collected through the Services), please consult the section titled ‘Your correspondence on this website’.
INFORMATION WE COLLECT THROUGH OUR SERVICES
We do not collect personally identifiable information (PII) about internet users through the advertisements we manage on behalf of our customers, unless the users choose to deliberately disclose this information by sending it in a text field, for example. PII generally refers to identification information such as a person’s name, postal address, telephone number or email address.
NON-PERSONAL INFORMATION COLLECTED BY OUR SERVICES
We collect non-personally identifiable information (non-PII) to identify the computers with which we have previously interacted. For example, when using non-PII, we could possibly be able to identify a computer that has previously seen an advertisement we have launched. Within the context of non-PII, whenever we refer to ‘you’ or ‘your’, remember that we are referring to a computer and not an identifiable person, as we do not generally know who is using a computer at any time.
By collecting and using non-PII, we offer a range of Services to enable advertisers to show the most useful and relevant advertisements on numerous websites, and to avoid using them excessively or repeatedly. For example, if we think that a user is interested in clothes options, our Services can help our customers offer online interest-based ads in a particular type of clothing.
We can collect non-PII related to your browsing activity, use or interactions with advertisements we manage on behalf of our customers. We do this in order to both improve the personalisation of the type of advertisement you see on various websites and for research and analysis purposes. Non-PII can include information such as the type of internet browser used by an online user, type of operating system used, the Internet Protocol address (IP address) of the computer, the name of the domain of the websites visited before and after viewing an advertisement, as well as information related to websites and web pages that a user is looking at when an advertisement is displayed.
Please bear in mind that in some countries an IP address is considered PII according to applicable legislation. If we do business in these countries and we know that you are in one of these countries, we will treat your IP address as PII.
In these countries we interpose a ‘black box’, which is operated by an independent third party and separates the user’s IP address from other data we collect. If your browser does not accept cookies or an opt-out cookie is placed on your browser, your online activity will not be tracked.
targ.ad 2.0 is one of our services that places a cookie on your computer for marketing purposes, based on the interests described above. This service is mainly used in Europe. The service has been certified with the Data Protection Seal issued by the Independent Data Protection Authority of the Federal State of Schleswig-Holstein in Germany in March 2010. You may choose to reject the targ.ad 2.0 cookie by following the instructions provided in the section titled: User’s choice – Option to block cookies.
DISCLOSURE OF INFORMATION TO THIRD PARTIES
We may disclose information that is not PII that has been collected through our Services, as well as the information derived from it, to our customers and suppliers. Our customers may use this non-PII to send personalised advertisements to users on participating websites and for other purposes, as described previously. This information does not include any PII that may be used to contact or identify any person individually. Furthermore, where appropriate, we encourage our customers to use any non-PII they receive in accordance with applicable legislation and regulations and to publish privacy policies that inform you how the information they are collecting is being used. We urge you to always read the privacy policies of the websites you visit to understand the problems related to online privacy.
We may disclose a user’s non-PII to third parties when we reasonably believe that we are obliged to do so by law, and to investigate, prevent or take measures in respect to suspected or real prohibited activities, including, among others, fraud and situations that involve potential threats to any person’s physical safety. Furthermore, if permitted by applicable legislation, we may also disclose and provide access to a user’s PII and non-PII to our suppliers and contractors that provide services in our name. However, these suppliers and contractors are not authorised to use this user’s information for no purpose other than providing us with services.
USER’S CHOICE – REJECT COOKIES
We use technology, which includes cookies, in the provision of our Services. We believe that the use of these tools enables us and our advertiser customers to offer users a more significant web experience.
At all times you may adjust the settings of your computer’s web browser to reject all cookies. However, upon doing so, you might not be able to use certain functions on the websites you visit or take maximum advantage of the offers and interest-based advertising on the website. You may delete cookies by following the instructions provided in the ‘help’ file of your internet browser.
You may also opt out and not allow us (LET´S SEVILLA) to collect non-PII related to the advertisements we manage on behalf of our customers. Of course, this would mean that you would no longer receive personalised advertisements delivered via LET´S SEVILLA’s patented technology.
Despite opting out of our personalised advertisements by following the procedure explained above, it is possible that you still receive personalised advertisements as a result of the collected non-PII (using cookies) by other parties that are not affiliated or controlled by us.
Our opt-out cookies are programmed to expire 10 years after they have been initially placed. However, if you buy a new computer, you update or change the web browsers, or perform any action that deletes this ‘opt-out cookie’, you must repeat the exclusion procedure again. To make the opt-out option work, your browser must be configured to accept third-party cookies.
We may use the information we obtain from anonymous cookies for advertising purposes for up to 13 months. The aggregated reports created from this information may be stored for longer.
INFORMATION SECURITY (InfoSec)
We follow the generally accepted industry standards to protect against unauthorised access, retention and disclosure of information. This includes carrying out the necessary physical, electronic and management activities to protect the integrity, access and use of information. All information stored on our server is treated as confidential information. However, please bear in mind that despite our reasonable efforts to protect the information on our servers, no online transmission method is guaranteed to be secure. Consequently, even though we make our best efforts to protect your information at all times, we cannot guarantee its absolute security.
INFORMATION THAT WE COLLECT THROUGH THE CORRESPONDENCE YOU SEND TO THIS WEBSITE
If you want us to delete your information from our marketing emails and/or newsletters, please contact us by email addressed to firstname.lastname@example.org. Make sure you include your name, username and clear instructions about any changes in your PII, including the email address, or if you would like us to delete it from our database.
The matter of children’s privacy is important issue for us. Therefore, our website and our Services are neither developed nor addressed to children. If you believe that your child has provided PII and you wish to delete the information, please contact us by email to email@example.com.
LINKS TO OTHER WEBSITES
A link from our website to another website does not imply that we support it. We do not control the websites with which we are linked and we do not assume any liability for their content or privacy policies. Consequently, you must carefully review the privacy policies that are applied to any website you access from our website.
DATA TRANSFER UPON CHANGING CONTROL
In the event another company acquired all or substantially all our business assets as a result of an amalgamation, merger, purchase of assets or any other transaction, we reserve the right to transfer all the information (including any PII that a user could have provided via the ‘Contact us’ section) that is in our possession or under our control to the acquiring party.
DATA STORAGE – SPAIN
If you have any questions or you are concerned about this statement, please contact us by email or regular post. You may send your questions and general comments by email to firstname.lastname@example.org or my regular post to: LET´S SEVILLA, C/ San Vicente 43, 2, 209. 41002 Sevilla. Attn: Privacy officer.